Catch helps brands sell more stuff through marketing strategies that grab attention, communicate values, and build relationships.
The new technologies and communities that comprise Social Media have given consumers a platform for publishing, networking, and organizing. User-generated content, conversation, and opinion are supplanting broadcast messaging as the drivers of brand influence.
Marketers now need to listen to and collaborate with their customers. Traditional modes of “paid marketing” are still relevant for driving discovery, establishing credibility, and generating sales. But “earned” and “owned” media, distributed to and by loyal brand advocates, enable marketers to deepen consumer relationships and harness influence around shared values and brand promise.
Catch works with brands to understand their industries, capabilities, competition, and culture before collaborating with clients to drive short-term and sales and build long-term, sustainable competitive advantage.
Catch invests in early-stage entrepreneurs who are leveraging technology to reinvent culture and industry.
Catch seeks opportunities to work closely with entrepreneurs and their lead investors to provide added value through our networked relationships and expertise in “go to market” strategy. Catch generally invests between $50-$100k in two to five deals per year.
Michael Cohen has been a New York-based entrepreneur, marketing consultant, and early-stage technology investor since 1995.
Michael is an entrepreneur, consultant, and early-stage investor focused on building personal connections between brands and consumers through technology, community, and shared values.
A native Philadelphian, Michael now splits times between Great Barrington, MA, Sag Harbor, NY, and New York City with his wife, three young kids, and six dogs. Michael is a sports fan who likes to play softball, tennis, and golf, practice yoga, and ski (despite six knee surgeries). He is a student of culture and a passionate consumer or both earnest and ironic media.
Professionally, Michael is a former high school English teacher and insurance salesman who founded the pioneering digital marketing firm iballs Internet Media (sold to aQuantive prior to a successful IPO in 2000). Other career highlights include co-founding the East Yoga Center studio in Manhattan’s East Village, and a partnership in Bridgehampton-based Modern Green Home.
Michael holds a B.A. in English from Tufts University and an MBA from Columbia University.