Catch helps brands sell more stuff through marketing strategies that grab attention, communicate values, and build relationships.
The new technologies and communities that comprise Social Media have given consumers a platform for publishing, networking, and organizing. User-generated content, conversation, and opinion are supplanting broadcast messaging as the drivers of brand influence.
Marketers now need to listen to and collaborate with their customers. Traditional modes of “paid marketing” are still relevant for driving discovery, establishing credibility, and generating sales. But “earned” and “owned” media, distributed to and by loyal brand advocates, enable marketers to deepen consumer relationships and harness influence around shared values and brand promise.
Catch works with brands to understand their industries, capabilities, competition, and culture before collaborating with clients to drive short-term and sales and build long-term, sustainable competitive advantage.
Catch invests in early-stage entrepreneurs who are leveraging technology to reinvent culture and industry.
Catch seeks opportunities to work closely with entrepreneurs and their lead investors to provide added value through our networked relationships and expertise in “go to market” strategy. Catch generally invests between $50-$100k in two to five deals per year.
Michael Cohen has been a New York-based entrepreneur, marketing consultant, and early-stage technology investor since 1995.
Michael is the President and Co-Founder of The Pass, a vertical, adult use cannabis producer launching in July 2020 in the Berkshires. He has been an entrepreneur, consultant, and investor focused on building connection between brands and consumers through technology, community, and shared values.
After stints as a high school English teacher and insurance salesman, Michael moved to New York, got an MBA, and co-founded the pioneering marketing agency, iballs Internet Media – a company that helped define the Internet’s value as a marketing channel before it’s acquisition (and IPO) by aQuantive in 2000. Soon thereafter, Michael got a dog, had kids, moved to the country, and put up his shingle as Catch Interact to consult for and invest in emerging business.
Other career highlights include co-founding the East Yoga Center studio, partnering in homebuilder Modern Green Home, investing in The Echo Nest and Skiphop, and launching social media for home décor chain Mecox Gardens. Current early-stage investments include TripleLift, Fatherly, Tribute.co, and Pollen.
A native Philadelphian, Michael lives in Great Barrington, MA in the Berkshire Mountains with his three children. He holds a B.A. in English from Tufts University and an MBA in Marketing and Media Management from Columbia University.